Customer satisfaction and brand switching intention of mobile service among university students / Mei Ling Goh ...[et al.]

The significant role of telecommunication technology in the economic sector has caused increasing competition in the mobile service market. As for business survival, a mobile service package is now required to become even more innovative than before. Customer satisfaction plays a vital role in mobil...

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Bibliographic Details

Main Authors:	Mei, Ling Goh, Seng, Huat Tan, Ang, Elaine Hwee Chin, Mei, Qi Yap
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Shah Alam: Accounting Research Institute (ARI) 2020
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/42225/1/42225.pdf https://ir.uitm.edu.my/id/eprint/42225/ https://mar.uitm.edu.my/
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