Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]

The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide...

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Bibliographic Details

Main Authors:	Suradi, Ariati, Wan Ali, Sharifah Khadijah, Peter, Theresa Korina
Format:	Student Project
Language:	en
Published:	2009
Subjects:	Statistical data Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf https://ir.uitm.edu.my/id/eprint/41704/
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