Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]
The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | en |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf https://ir.uitm.edu.my/id/eprint/41704/ |
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| _version_ | 1833066774545825792 |
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| author | Suradi, Ariati Wan Ali, Sharifah Khadijah Peter, Theresa Korina |
| author_facet | Suradi, Ariati Wan Ali, Sharifah Khadijah Peter, Theresa Korina |
| author_sort | Suradi, Ariati |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide recommendations on ways to enhance its marketing strategy in line with the current level of financial performance. In carrying out the strategic analysis of CSS, an internal audit will be performed in the three areas relevant to CSS, which are management, marketing and financial. SWOT Analysis will be used to conclude our findings and in identifying the strengths, weaknesses, opportunities and threats of CSS. |
| format | Student Project |
| id | my.uitm.ir-41704 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2009 |
| record_format | eprints |
| spelling | my.uitm.ir-417042021-02-15T02:12:05Z https://ir.uitm.edu.my/id/eprint/41704/ Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] Suradi, Ariati Wan Ali, Sharifah Khadijah Peter, Theresa Korina Statistical data Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The objective of this Applied Business Project is to conduct a strategic analysis of Consumer Sales Sarawak (CSS), a business unit in TM responsible to market telecommunication products on the fixed line category in Sarawak. This study also aims to analyze CSS's sales performance and to provide recommendations on ways to enhance its marketing strategy in line with the current level of financial performance. In carrying out the strategic analysis of CSS, an internal audit will be performed in the three areas relevant to CSS, which are management, marketing and financial. SWOT Analysis will be used to conclude our findings and in identifying the strengths, weaknesses, opportunities and threats of CSS. 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.]. (2009) [Student Project] (Unpublished) |
| spellingShingle | Statistical data Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Suradi, Ariati Wan Ali, Sharifah Khadijah Peter, Theresa Korina Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title | Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title_full | Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title_fullStr | Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title_full_unstemmed | Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title_short | Strategic analysis for TM Consumer sales Sarawak / Ariati Suradi ... [et al.] |
| title_sort | strategic analysis for tm consumer sales sarawak / ariati suradi ... [et al.] |
| topic | Statistical data Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/41704/1/41704.pdf https://ir.uitm.edu.my/id/eprint/41704/ |
| url_provider | http://ir.uitm.edu.my/ |