A study on the effectiveness of the marketing communication of Tru Design Sdn Bhd. / Wan Noor Azizah Wan Ismail
Tru Design Sdn Bhd specialized in the design of promotional items. It seems to be that promotion is a heartbeat in this business; without promotion it's like trying to fill a leaky bucket with water. Due to this, the leakage seems to occur to* the company when existing customers order less, are...
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| Format: | Thesis |
| Language: | en |
| Published: |
1993
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| Online Access: | https://ir.uitm.edu.my/id/eprint/41392/1/41392.pdf https://ir.uitm.edu.my/id/eprint/41392/ |
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