The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.]
Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and...
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| Format: | Conference or Workshop Item |
| Language: | en |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/41002/1/41002.PDF https://ir.uitm.edu.my/id/eprint/41002/ |
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| _version_ | 1863791185178394624 |
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| author | Ariffin, Kamisah Razali, Azlini Nikman, Khairunisa Baharum, Norzie Diana Abd Wahab, Rahimah |
| author_facet | Ariffin, Kamisah Razali, Azlini Nikman, Khairunisa Baharum, Norzie Diana Abd Wahab, Rahimah |
| author_sort | Ariffin, Kamisah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and alternative medicines (CAM) in Malaysia shows that the most frequently used technique in claiming the superiority of these products is the use of weasel words. These words are able to make the products more appealing to the consumers. However. consumers may not realize that weasel words are empty words that function as modifiers to qualify the claim. In fact, the words are cleverly used to negate the claim or as disclaimers to the claim. This paper focuses on the use of these words in advertisements in the local CAM print advertisements in Malaysia with the aim of educating consumers of the advertisers' trick of the trade. It is hoped that by recognizing the types of weasel word and how it functions in a claim, consumers may be more discerning in evaluating the claim of the product. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-41002 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2013 |
| record_format | eprints |
| spelling | my.uitm.ir-410022026-04-27T06:29:30Z https://ir.uitm.edu.my/id/eprint/41002/ The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] Ariffin, Kamisah Razali, Azlini Nikman, Khairunisa Baharum, Norzie Diana Abd Wahab, Rahimah Advertising Malaysia Claims Issues reported in the news regarding the false claims of products, particularly beauty and health products, suggest that consumers may have been misled and deceived by the claims made by the advertisements on the products. Data from a study on the print advertisements on the local complementary and alternative medicines (CAM) in Malaysia shows that the most frequently used technique in claiming the superiority of these products is the use of weasel words. These words are able to make the products more appealing to the consumers. However. consumers may not realize that weasel words are empty words that function as modifiers to qualify the claim. In fact, the words are cleverly used to negate the claim or as disclaimers to the claim. This paper focuses on the use of these words in advertisements in the local CAM print advertisements in Malaysia with the aim of educating consumers of the advertisers' trick of the trade. It is hoped that by recognizing the types of weasel word and how it functions in a claim, consumers may be more discerning in evaluating the claim of the product. 2013 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/41002/1/41002.PDF Ariffin, Kamisah and Razali, Azlini and Nikman, Khairunisa and Baharum, Norzie Diana and Abd Wahab, Rahimah (2013) The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia. |
| spellingShingle | Advertising Malaysia Claims Ariffin, Kamisah Razali, Azlini Nikman, Khairunisa Baharum, Norzie Diana Abd Wahab, Rahimah The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title | The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title_full | The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title_fullStr | The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title_full_unstemmed | The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title_short | The use of weasel words as disclaimers in superiority claims / Kamisah Ariffin …[et al.] |
| title_sort | use of weasel words as disclaimers in superiority claims / kamisah ariffin …[et al.] |
| topic | Advertising Malaysia Claims |
| url | https://ir.uitm.edu.my/id/eprint/41002/1/41002.PDF https://ir.uitm.edu.my/id/eprint/41002/ |
| url_provider | http://ir.uitm.edu.my/ |