Generation y and choice of mobile service provider: a study on their preference in choosing a mobile service provider at Kelantan / Nur Ilanie Ilias

A study was conducted to identify the factors related to preference in choosing mobile service providers among the young generations’ consumers at Kelantan. A total of 126 young generations’ consumers in Kelantan who use mobile service provider were involved in the study. The significant findings in...

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Bibliographic Details

Main Author:	Ilias, Nur Ilanie
Format:	Monograph
Language:	en
Published:	Bachelor of Science (Hons) Statistics 2016
Subjects:	Industry Online information services industry. Including Internet service providers Telephone industry
Online Access:	https://ir.uitm.edu.my/id/eprint/40937/1/40937.pdf https://ir.uitm.edu.my/id/eprint/40937/
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