Book covers: Past & present / Caroline Joseph …[et al.]

'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...

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Bibliographic Details

Main Authors:	Joseph, Caroline, Mat Pardi, Khalid, Aminullah, Rosita, Bakar, Sulaila
Format:	Conference or Workshop Item
Language:	en
Published:	2013
Subjects:	Business Marketing English language
Online Access:	https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF https://ir.uitm.edu.my/id/eprint/40906/
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