Book covers: Past & present / Caroline Joseph …[et al.]
'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business lin...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF https://ir.uitm.edu.my/id/eprint/40906/ |
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| _version_ | 1833066539632295936 |
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| author | Joseph, Caroline Mat Pardi, Khalid Aminullah, Rosita Bakar, Sulaila |
| author_facet | Joseph, Caroline Mat Pardi, Khalid Aminullah, Rosita Bakar, Sulaila |
| author_sort | Joseph, Caroline |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | 'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business line, have managed to penetrate and further influence the world of publication into selling books that is proven a competitive business today. Thus, books nowadays tend to be dressed with glossy and pretty covers in order to display attractive pieces on bookshelves. In line with this, this study is aimed at comparing the covers of English language books from various publications with same titles but published at different ages; the past and the present. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-40906 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2013 |
| record_format | eprints |
| spelling | my.uitm.ir-409062021-09-28T04:06:17Z https://ir.uitm.edu.my/id/eprint/40906/ Book covers: Past & present / Caroline Joseph …[et al.] Joseph, Caroline Mat Pardi, Khalid Aminullah, Rosita Bakar, Sulaila Business Marketing English language 'Don't judge a book by its cover' is rather a common expression that relates to the fact that a not so pretty cover of a book is no yardstick to an interesting novel. However, lime and age have changed this perception. Marketing strategies and promotion, associated to the business line, have managed to penetrate and further influence the world of publication into selling books that is proven a competitive business today. Thus, books nowadays tend to be dressed with glossy and pretty covers in order to display attractive pieces on bookshelves. In line with this, this study is aimed at comparing the covers of English language books from various publications with same titles but published at different ages; the past and the present. 2013 Conference or Workshop Item PeerReviewed text en https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF Book covers: Past & present / Caroline Joseph …[et al.]. (2013) In: Prosiding KONAKA Konferensi Akademik (Sains Sosial) 2013, 28-29 Oktober 2013, Bukit Gambang Resort City, Gambang, Pahang, Malaysia. |
| spellingShingle | Business Marketing English language Joseph, Caroline Mat Pardi, Khalid Aminullah, Rosita Bakar, Sulaila Book covers: Past & present / Caroline Joseph …[et al.] |
| title | Book covers: Past & present / Caroline Joseph …[et al.] |
| title_full | Book covers: Past & present / Caroline Joseph …[et al.] |
| title_fullStr | Book covers: Past & present / Caroline Joseph …[et al.] |
| title_full_unstemmed | Book covers: Past & present / Caroline Joseph …[et al.] |
| title_short | Book covers: Past & present / Caroline Joseph …[et al.] |
| title_sort | book covers: past & present / caroline joseph …[et al.] |
| topic | Business Marketing English language |
| url | https://ir.uitm.edu.my/id/eprint/40906/1/40906.PDF https://ir.uitm.edu.my/id/eprint/40906/ |
| url_provider | http://ir.uitm.edu.my/ |