ENT 530 Case Study / Nurul Haidah Saharrudin ... [et al.]
Axia Solution Company have 3 is food and beverages establishment that offered varieties of food and beverages services. Encik Taufiq managed to open three chain food premise which is in Shah Alam, Klang and Puncak Alam area. Among of the places, we choose Puncak Alam area as our investigation resear...
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| Main Authors: | , , , , |
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| Format: | Entrepreneurship Project |
| Language: | en |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/40496/1/40496.PDF https://ir.uitm.edu.my/id/eprint/40496/ |
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| Summary: | Axia Solution Company have 3 is food and beverages establishment that offered varieties of food and beverages services. Encik Taufiq managed to open three chain food premise which is in Shah Alam, Klang and Puncak Alam area. Among of the places, we choose Puncak Alam area as our investigation research, whereby this premises are operated in cafeteria at Dahlia College.
In this company, they strategy to attract students to come in the premises by providing high quality of beverages produce at the cheaper price. This company successfully positioned their customer minds on chocolate drinks because they produce the most favourable taste of chocolate drink. In just spending Rm 1 for chocolate drink, they put the smile on customer face. |
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