The role of social marketing in health education / Ismail Sualman
Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA Cawangan Pulau Pinang
2003
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| Online Access: | https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf https://ir.uitm.edu.my/id/eprint/4020/ https://uppp.uitm.edu.my |
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| _version_ | 1833058318918090752 |
|---|---|
| author | Sualman, Ismail |
| author_facet | Sualman, Ismail |
| author_sort | Sualman, Ismail |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is,
what it can reasonably do, and how it should be applied to health education. Some confusion relates
to a perception that social marketing is limited to narrow strategies, interventions, or theories. The
purpose of this paper is to position social marketing as a systematic planning process similar to those
used in health education. The paper describes why social marketing is a planning process, how it
compares and contrasts to health education planning models, and how the social marketing planning
framework may benefit health education practice. |
| format | Article |
| id | my.uitm.ir-4020 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2003 |
| publisher | Universiti Teknologi MARA Cawangan Pulau Pinang |
| record_format | eprints |
| spelling | my.uitm.ir-40202022-06-16T07:15:41Z https://ir.uitm.edu.my/id/eprint/4020/ The role of social marketing in health education / Ismail Sualman esteem Sualman, Ismail H Social Sciences (General) Abstract: While social marketing is flourishing, there appears to be confusion regarding what it is, what it can reasonably do, and how it should be applied to health education. Some confusion relates to a perception that social marketing is limited to narrow strategies, interventions, or theories. The purpose of this paper is to position social marketing as a systematic planning process similar to those used in health education. The paper describes why social marketing is a planning process, how it compares and contrasts to health education planning models, and how the social marketing planning framework may benefit health education practice. Universiti Teknologi MARA Cawangan Pulau Pinang 2003 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf The role of social marketing in health education / Ismail Sualman. (2003) ESTEEM Academic Journal <https://ir.uitm.edu.my/view/publication/ESTEEM_Academic_Journal/>, 1. ISSN 2289-4934 https://uppp.uitm.edu.my |
| spellingShingle | H Social Sciences (General) Sualman, Ismail The role of social marketing in health education / Ismail Sualman |
| title | The role of social marketing in health education / Ismail Sualman |
| title_full | The role of social marketing in health education / Ismail Sualman |
| title_fullStr | The role of social marketing in health education / Ismail Sualman |
| title_full_unstemmed | The role of social marketing in health education / Ismail Sualman |
| title_short | The role of social marketing in health education / Ismail Sualman |
| title_sort | role of social marketing in health education / ismail sualman |
| topic | H Social Sciences (General) |
| url | https://ir.uitm.edu.my/id/eprint/4020/1/08_Esteem_Academic_Journal_Vol_1_2003-8.pdf https://ir.uitm.edu.my/id/eprint/4020/ https://uppp.uitm.edu.my |
| url_provider | http://ir.uitm.edu.my/ |