Factors influencing consumer behaviour on purchasing fast food / Faiezah Diyanah Mualasan
This study aim to identify the factors that influence the consumer behaviour in purchasing fast food. This study was taken in UiTM Sabah. Fast food is the type of food that are able to prepare in a short time period and sell to customer at affordability price. Fast food was introduce at western c...
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| Format: | Student Project |
| Language: | en |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/39532/1/39532.pdf https://ir.uitm.edu.my/id/eprint/39532/ |
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