Beneficial usage of social marketing for small and medium-sized enterprise (SME) in Johor / Hairiani Abdul Hamid ...[et al.]

The study that was carried out by the researcher is to find out the beneficial usage of social marketing for small-and medium-sized enterprises (SME) in Johor. A total of 100 questionnaires has been distributed to the respondents at Nusajaya Johor. The respondents who were given the questionnaire a...

Full description

Bibliographic Details

Main Authors:	Abdul Hamid, Hairiani, Kamarolzaman, Noraishah, Omar, Zurina, Wan Abdul Hamid, Wan Nazihah Najwa
Other Authors:	Md Kassim, Fazdilah
Format:	Book Section
Language:	en
Published:	UiTM Cawangan Johor 2019
Subjects:	Small business. Medium-sized business Social aspects. Social marketing Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/39060/1/39060.pdf https://ir.uitm.edu.my/id/eprint/39060/
Tags:	Add Tag No Tags, Be the first to tag this record!