Fundamentals of Entrepreneurship (ENT300) : Cachet & Co. / Seri Nazirah Athanazir... [et al.]

A marketing plan may be a part of an overall business plan. A solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

Bibliographic Details

Main Authors:	Athanazir, Seri Nazirah, Baba@Sumardee, Nur Ameera, Wan Salahudin, Sharifah Nur Mastura, Ismadi, Siti Nur Athirah, Azman, Nur Aimi 'A ilah
Format:	Entrepreneurship Project
Language:	en
Published:	2014
Subjects:	Entrepreneurship. Risk and uncertainty Marketing Banking
Online Access:	https://ir.uitm.edu.my/id/eprint/38876/1/38876.pdf https://ir.uitm.edu.my/id/eprint/38876/
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