Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon

There have been several research articles focusing on purchase intention of halal food product, but still a few focuses on the perspective of Spanish Muslim consumers. This study aims to observe society' purchase intention on halal food product in Spain. 500 respondents answered the questionnai...

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Bibliographic Details

Main Authors:	Pradana, Mahir, Rubén, Huertas-García, Marimon, Frederic
Other Authors:	Md Kassim, Fazdilah
Format:	Book Section
Language:	en
Published:	UiTM Cawangan Johor 2019
Subjects:	Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/38536/1/38536.pdf https://ir.uitm.edu.my/id/eprint/38536/
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