Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon
There have been several research articles focusing on purchase intention of halal food product, but still a few focuses on the perspective of Spanish Muslim consumers. This study aims to observe society' purchase intention on halal food product in Spain. 500 respondents answered the questionnai...
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| Format: | Book Section |
| Language: | en |
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UiTM Cawangan Johor
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/38536/1/38536.pdf https://ir.uitm.edu.my/id/eprint/38536/ |
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| _version_ | 1833065920881229824 |
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| author | Pradana, Mahir Rubén, Huertas-García Marimon, Frederic |
| author2 | Md Kassim, Fazdilah |
| author_facet | Md Kassim, Fazdilah Pradana, Mahir Rubén, Huertas-García Marimon, Frederic |
| author_sort | Pradana, Mahir |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | There have been several research articles focusing on purchase intention of halal food product, but still a few focuses on the perspective of Spanish Muslim consumers. This study aims to observe society' purchase intention on halal food product in Spain. 500 respondents answered the questionnaire developed from the conceptual framework. Structural equation modeling is used to assess the fit
of research framework with the help of SmartPLS version 3 software. The findings show that religious involvement's effect on purchase intention may vary. Meanwhile, purchase intention of halal product is determined by
presumed influence and moderating effect of attitude towards halal product. |
| format | Book Section |
| id | my.uitm.ir-38536 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2019 |
| publisher | UiTM Cawangan Johor |
| record_format | eprints |
| spelling | my.uitm.ir-385362020-12-16T04:19:39Z https://ir.uitm.edu.my/id/eprint/38536/ Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon Pradana, Mahir Rubén, Huertas-García Marimon, Frederic Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling There have been several research articles focusing on purchase intention of halal food product, but still a few focuses on the perspective of Spanish Muslim consumers. This study aims to observe society' purchase intention on halal food product in Spain. 500 respondents answered the questionnaire developed from the conceptual framework. Structural equation modeling is used to assess the fit of research framework with the help of SmartPLS version 3 software. The findings show that religious involvement's effect on purchase intention may vary. Meanwhile, purchase intention of halal product is determined by presumed influence and moderating effect of attitude towards halal product. UiTM Cawangan Johor Md Kassim, Fazdilah Ratan Singh, Deepak Singh M Ramakrishnan, Kamalanathan Sumery, Zuraidah Sarijari, Haniza Mohd Yusof, Fairuz Husna Amat, Dia Widyawati Kamaludin, Puteri Nur Hidayah Daud, Derwina 2019 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/38536/1/38536.pdf Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 71. IABC2019-057 IABC2019-057 |
| spellingShingle | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Pradana, Mahir Rubén, Huertas-García Marimon, Frederic Muslim consumers' purchase intention of halal food in spain: The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title | Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title_full | Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title_fullStr | Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title_full_unstemmed | Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title_short | Muslim consumers' purchase intention of halal food in spain:
The moderating effect of religious involvement / Mahir Pradana, Rubén Huertas-García and Frederic Marimon |
| title_sort | muslim consumers' purchase intention of halal food in spain:
the moderating effect of religious involvement / mahir pradana, rubén huertas-garcía and frederic marimon |
| topic | Food industry and trade. Halal food industry. Certification Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/38536/1/38536.pdf https://ir.uitm.edu.my/id/eprint/38536/ |
| url_provider | http://ir.uitm.edu.my/ |