Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]
This paper studied the effects of distribution, price, advertising and brand activation on brand awareness among female adults in a college. Data from 100 respondents are analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation s...
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| Main Authors: | , , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
UiTM Cawangan Johor
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/38439/1/38439.pdf https://ir.uitm.edu.my/id/eprint/38439/ |
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| _version_ | 1833065893329895424 |
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| author | Jangga, Rohani M Ali, Norlina Shahwir, Siti Farrah Ali, Alizah Ab Rani, Nur Hanani |
| author2 | Md Kassim, Fazdilah |
| author_facet | Md Kassim, Fazdilah Jangga, Rohani M Ali, Norlina Shahwir, Siti Farrah Ali, Alizah Ab Rani, Nur Hanani |
| author_sort | Jangga, Rohani |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This paper studied the effects of distribution, price, advertising and brand activation on brand awareness among female adults in a college. Data from 100 respondents are analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation significantly affects brand awareness. Input regarding the effects of distribution, price, advertising and brand activation on brand awareness among respondents would be crucial in helping marketers formulate strategies to enhance their brand awareness, obtain competitive advantage and business sustainability among young consumer markets. Empirical findings offer academic contributions to the existing body of knowledge of consumer behavior. The findings indicated price and advertising as significant towards brand awareness. |
| format | Book Section |
| id | my.uitm.ir-38439 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2019 |
| publisher | UiTM Cawangan Johor |
| record_format | eprints |
| spelling | my.uitm.ir-384392020-12-16T04:54:44Z https://ir.uitm.edu.my/id/eprint/38439/ Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.] Jangga, Rohani M Ali, Norlina Shahwir, Siti Farrah Ali, Alizah Ab Rani, Nur Hanani Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This paper studied the effects of distribution, price, advertising and brand activation on brand awareness among female adults in a college. Data from 100 respondents are analyzed using descriptive, correlation and multiple regression analysis. Empirical results authenticated that brand activation significantly affects brand awareness. Input regarding the effects of distribution, price, advertising and brand activation on brand awareness among respondents would be crucial in helping marketers formulate strategies to enhance their brand awareness, obtain competitive advantage and business sustainability among young consumer markets. Empirical findings offer academic contributions to the existing body of knowledge of consumer behavior. The findings indicated price and advertising as significant towards brand awareness. UiTM Cawangan Johor Md Kassim, Fazdilah Ratan Singh, Deepak Singh M Ramakrishnan, Kamalanathan Sumery, Zuraidah Sarijari, Haniza Mohd Yusof, Fairuz Husna Amat, Dia Widyawati Kamaludin, Puteri Nur Hidayah Daud, Derwina 2019 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/38439/1/38439.pdf Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 6th . UiTM Cawangan Johor, Segamat, Johor, p. 69. IABC2019-055 IABC2019-055 |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Jangga, Rohani M Ali, Norlina Shahwir, Siti Farrah Ali, Alizah Ab Rani, Nur Hanani Factors influencing brand awareness of feminine hygiene products among young female adults / Rohani Jangga ...[et al.] |
| title | Factors influencing brand awareness of feminine hygiene
products among young female adults / Rohani Jangga ...[et al.] |
| title_full | Factors influencing brand awareness of feminine hygiene
products among young female adults / Rohani Jangga ...[et al.] |
| title_fullStr | Factors influencing brand awareness of feminine hygiene
products among young female adults / Rohani Jangga ...[et al.] |
| title_full_unstemmed | Factors influencing brand awareness of feminine hygiene
products among young female adults / Rohani Jangga ...[et al.] |
| title_short | Factors influencing brand awareness of feminine hygiene
products among young female adults / Rohani Jangga ...[et al.] |
| title_sort | factors influencing brand awareness of feminine hygiene
products among young female adults / rohani jangga ...[et al.] |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/38439/1/38439.pdf https://ir.uitm.edu.my/id/eprint/38439/ |
| url_provider | http://ir.uitm.edu.my/ |