Enhancing visitation to KPTM library through marketing of the library service / Nurul Aliim Qadhijah Muhammad Shaiti

‘Perpustakaan Ibnu Sina II’ (KAMPUS LEMBAH SIREH) is faced with many challenges to maintain the library’s consumer retention. Besides, ‘Perpustakaan Ibnu Sina II’ should implement the right marketing strategy in order to attract attention to its visitors in KPTM to be interested to come frequently t...

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Bibliographic Details

Main Author:	Muhammad Shaiti, Nurul Aliim Qadhijah
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Marketing Customer services. Customer relations LG Individual institutions Z Book (General). Writing. Paleography. Book industries and trade. Libraries. Bibliography
Online Access:	https://ir.uitm.edu.my/id/eprint/37881/1/37881.pdf https://ir.uitm.edu.my/id/eprint/37881/
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