The impact of food packaging on consumer buying behavior / Syafafwati Zainuddin

The role of packaging has changed with the move to self-service retail formats and packaging performs an important role in marketing communications at the point of sales. Therefore, there is a necessity to explore packaging and its attributes in more details, in order to understand which of these a...

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Bibliographic Details

Main Author:	Zainuddin, Syafafwati
Format:	Student Project
Language:	en
Published:	2012
Subjects:	Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations Money and prices. Inflation. Deflation. Purchasing power Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/37844/1/37844.pdf https://ir.uitm.edu.my/id/eprint/37844/
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