The critical success factors of e-CRM implementation in Saudi companies / Mazen Abdul Jabbar

Electronic Customer Relation Management (e-CRM) is a new marketing tool that is widely used by organizations in various domains such as business, education and government agencies. One of the most important functional areas of e-CRM is in managing the organization's customers. However, the impl...

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Bibliographic Details

Main Author:	Jabbar, Mazen Abdul
Format:	Thesis
Language:	en
Published:	2011
Subjects:	Electronic data processing. Information technology. Knowledge economy. Including artificial intelligence and knowledge management Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/37031/1/37031.pdf https://ir.uitm.edu.my/id/eprint/37031/
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