Determinants of consumer online reviews / Mursyida Mahshar...[et al.]
Online reviews show consumer opinion or viewpoint about personal experience of using products that they have purchased or used. The review which is in the form of written comment or rating is posted on the web sites or social media which is publicly accessible. Online reviews could be seen in two co...
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| Format: | Book Section |
| Language: | en |
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Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36754/1/36754.pdf https://ir.uitm.edu.my/id/eprint/36754/ |
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| _version_ | 1833065443735109632 |
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| author | Mahshar, Mursyida Abu Hassan, Anita Jaafar, Elias Ramli⁴,, Abd Rasyid Mohd Isad, Nur Farahanum |
| author_facet | Mahshar, Mursyida Abu Hassan, Anita Jaafar, Elias Ramli⁴,, Abd Rasyid Mohd Isad, Nur Farahanum |
| author_sort | Mahshar, Mursyida |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Online reviews show consumer opinion or viewpoint about personal experience of using products that they have purchased or used. The review which is in the form of written comment or rating is posted on the web sites or social media which is publicly accessible. Online reviews could be seen in two conditions, before or after the consumption of goods. This paper is trying to find some empirical evidence on the factor selected against the online review on the post-condition. The primary data is collected from eighty respondents using stratified random sampling against the total population of hundred employees in commercial department, operations and production department at Kantar World Panel Malaysia. Regression analysis is used to analyse the strength level of each factor in influencing the changes in online reviews. The findings showed only purchase intention may influence the online review while the other two independent variables namely sales and product brand had no influence on the online review. The result could be used as important information whether online review may influence consumer buying decision. |
| format | Book Section |
| id | my.uitm.ir-36754 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2018 |
| publisher | Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-367542020-11-17T04:46:13Z https://ir.uitm.edu.my/id/eprint/36754/ Determinants of consumer online reviews / Mursyida Mahshar...[et al.] Mahshar, Mursyida Abu Hassan, Anita Jaafar, Elias Ramli⁴,, Abd Rasyid Mohd Isad, Nur Farahanum Consumer satisfaction Customer services. Customer relations Online reviews show consumer opinion or viewpoint about personal experience of using products that they have purchased or used. The review which is in the form of written comment or rating is posted on the web sites or social media which is publicly accessible. Online reviews could be seen in two conditions, before or after the consumption of goods. This paper is trying to find some empirical evidence on the factor selected against the online review on the post-condition. The primary data is collected from eighty respondents using stratified random sampling against the total population of hundred employees in commercial department, operations and production department at Kantar World Panel Malaysia. Regression analysis is used to analyse the strength level of each factor in influencing the changes in online reviews. The findings showed only purchase intention may influence the online review while the other two independent variables namely sales and product brand had no influence on the online review. The result could be used as important information whether online review may influence consumer buying decision. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2018 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36754/1/36754.pdf Determinants of consumer online reviews / Mursyida Mahshar...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Sungai Petani, Kedah, p. 31. ISBN 9789670314563 |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Mahshar, Mursyida Abu Hassan, Anita Jaafar, Elias Ramli⁴,, Abd Rasyid Mohd Isad, Nur Farahanum Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title | Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title_full | Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title_fullStr | Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title_full_unstemmed | Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title_short | Determinants of consumer online reviews / Mursyida Mahshar...[et al.] |
| title_sort | determinants of consumer online reviews / mursyida mahshar...[et al.] |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/36754/1/36754.pdf https://ir.uitm.edu.my/id/eprint/36754/ |
| url_provider | http://ir.uitm.edu.my/ |