Determinants of customer relationship as mediating effect on service quality and customer loyalty: a case study Takaful Ikhlas / Azim Izzuddin Muhamad...[et al.]
Malaysian Takaful industry has continued its healthy growth and it plays an important socioeconomic role in the country. In current global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. Thus, this study used five dimensions of ser...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36743/1/36743.pdf https://ir.uitm.edu.my/id/eprint/36743/ |
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