The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar

The purpose of this research is to examine the impact of new media advertising on consumer decision making process. The importance of this present as well as the research's goal to ensure the research on the impact of new media advertising on consumer decision making process. The survey will...

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Bibliographic Details

Main Author:	Shaiful Anuar, Syuhaida
Format:	Student Project
Language:	en
Published:	2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/36681/1/36681.PDF https://ir.uitm.edu.my/id/eprint/36681/
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