The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar
The purpose of this research is to examine the impact of new media advertising on consumer decision making process. The importance of this present as well as the research's goal to ensure the research on the impact of new media advertising on consumer decision making process. The survey will...
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| Format: | Student Project |
| Language: | en |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/36681/1/36681.PDF https://ir.uitm.edu.my/id/eprint/36681/ |
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| _version_ | 1833065423457746944 |
|---|---|
| author | Shaiful Anuar, Syuhaida |
| author_facet | Shaiful Anuar, Syuhaida |
| author_sort | Shaiful Anuar, Syuhaida |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this research is to examine the impact of new media advertising on
consumer decision making process. The importance of this present as well as the
research's goal to ensure the research on the impact of new media advertising on
consumer decision making process. The survey will found that whether the consumer
making decision process and more likely to consume new media advertising but this
research does not only find the factor, characteristics and commonness of new media
advertising could be the cause of consumer decision making process but however, in
nature, both consumption of new media advertising and consumer decision making
process is relate to each other. The research gives explanation on how consumers are
attending, processing and selecting the information on new media advertising before
making a purchase. The findings indicated that consumers pursue an active role in
information search on new media advertising compared to mass media, yet information
exposure is selective and subjective during the course of information search.
Moreover, the implication of the research showed that the empirical part was able to
help any companies that are trying to shift to or are currently participating in the new
advertising trend. |
| format | Student Project |
| id | my.uitm.ir-36681 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2019 |
| record_format | eprints |
| spelling | my.uitm.ir-366812020-11-17T04:43:21Z https://ir.uitm.edu.my/id/eprint/36681/ The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar Shaiful Anuar, Syuhaida Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Advertising The purpose of this research is to examine the impact of new media advertising on consumer decision making process. The importance of this present as well as the research's goal to ensure the research on the impact of new media advertising on consumer decision making process. The survey will found that whether the consumer making decision process and more likely to consume new media advertising but this research does not only find the factor, characteristics and commonness of new media advertising could be the cause of consumer decision making process but however, in nature, both consumption of new media advertising and consumer decision making process is relate to each other. The research gives explanation on how consumers are attending, processing and selecting the information on new media advertising before making a purchase. The findings indicated that consumers pursue an active role in information search on new media advertising compared to mass media, yet information exposure is selective and subjective during the course of information search. Moreover, the implication of the research showed that the empirical part was able to help any companies that are trying to shift to or are currently participating in the new advertising trend. 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/36681/1/36681.PDF The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar. (2019) [Student Project] (Unpublished) |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Advertising Shaiful Anuar, Syuhaida The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title | The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title_full | The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title_fullStr | The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title_full_unstemmed | The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title_short | The impact of new media advertising on consumer decision making process / Syuhaida Shaiful Anuar |
| title_sort | impact of new media advertising on consumer decision making process / syuhaida shaiful anuar |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Advertising |
| url | https://ir.uitm.edu.my/id/eprint/36681/1/36681.PDF https://ir.uitm.edu.my/id/eprint/36681/ |
| url_provider | http://ir.uitm.edu.my/ |