Effects of social media advertisements on intention to purchase health and beauty products / Hasman Abdul Manan …[et al.]

Social media has become a necessity in nearly everyone's life today as it offers them the opportunity to keep in touch with family and friends. Social media is also acting as a medium for consumers to review or get an opinion on certain products before purchasing them. Even though purchasing on...

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Bibliographic Details

Main Authors:	Abdul Manan, Hasman, Ariffin, Shahira, Ratul Maknu, Tengku Sharifeleani, Zakaria, Fatin Nabilah
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Shah Alam 2020
Subjects:	Market segmentation. Target marketing Theory. Relation to other subjects Advertising campaigns
Online Access:	https://ir.uitm.edu.my/id/eprint/34891/1/34891.pdf https://ir.uitm.edu.my/id/eprint/34891/ https://jibe.uitm.edu.my/index.php/en/june-2020
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