Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]

The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey quest...

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Main Authors: Ismail, Nurlida, Leow, Yen Mee, Chen, Chee Hoong
Format: Article
Language:en
Published: ACRULeT, Faculty of Education & UiTM Press 2007
Online Access:https://ir.uitm.edu.my/id/eprint/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf
https://ir.uitm.edu.my/id/eprint/334/
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author Ismail, Nurlida
Leow, Yen Mee
Chen, Chee Hoong
author_facet Ismail, Nurlida
Leow, Yen Mee
Chen, Chee Hoong
author_sort Ismail, Nurlida
building Tun Abdul Razak Library
collection Institutional Repository
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
continent Asia
country Malaysia
description The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey questionnaire method and a five-point Likert scale was employed. The sample for the testing and refinement process consisted of 299 first year tertiary students from across all three programs in a private higher education institution. All our hypotheses are supported by Multiple Linear Regression analysis. The results indicated that program evaluation is the most significant factor that influences students’ program choice. This is followed by the college is effort to communicate with students and level of educational aspiration. However, it was found that significant persons have the least influence on students’ program choice.
format Article
id my.uitm.ir-334
institution Universiti Teknologi Mara
language en
publishDate 2007
publisher ACRULeT, Faculty of Education & UiTM Press
record_format eprints
spelling my.uitm.ir-3342017-12-19T10:03:49Z https://ir.uitm.edu.my/id/eprint/334/ Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.] ajue Ismail, Nurlida Leow, Yen Mee Chen, Chee Hoong The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey questionnaire method and a five-point Likert scale was employed. The sample for the testing and refinement process consisted of 299 first year tertiary students from across all three programs in a private higher education institution. All our hypotheses are supported by Multiple Linear Regression analysis. The results indicated that program evaluation is the most significant factor that influences students’ program choice. This is followed by the college is effort to communicate with students and level of educational aspiration. However, it was found that significant persons have the least influence on students’ program choice. ACRULeT, Faculty of Education & UiTM Press 2007-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]. (2007) Asian Journal of University Education (AJUE) <https://ir.uitm.edu.my/view/publication/Asian_Journal_of_University_Education_=28AJUE=29/>, 3 (2). pp. 101-121. ISSN 1823-7797
spellingShingle Ismail, Nurlida
Leow, Yen Mee
Chen, Chee Hoong
Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title_full Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title_fullStr Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title_full_unstemmed Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title_short Choice criteria for private tertiary programs at a private higher education institution / Nurlida Ismail...[et al.]
title_sort choice criteria for private tertiary programs at a private higher education institution / nurlida ismail...[et al.]
url https://ir.uitm.edu.my/id/eprint/334/1/AJ_NURLIDA%20ISMAIL%20AJUE%2007.pdf
https://ir.uitm.edu.my/id/eprint/334/
url_provider http://ir.uitm.edu.my/