Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
This study was aim mainly to focus on the direct selling as the first choice career. The purpose of this study was to identify the reasons why people involve in direct selling, whether direct selling promise a better future and to identify whether direct selling can be a first choice career. 100 que...
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| Format: | Thesis |
| Language: | en |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32993/1/32993.pdf https://ir.uitm.edu.my/id/eprint/32993/ |
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| _version_ | 1833064410983170048 |
|---|---|
| author | Mohd Azam, Nor Aina Kamilah |
| author_facet | Mohd Azam, Nor Aina Kamilah |
| author_sort | Mohd Azam, Nor Aina Kamilah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study was aim mainly to focus on the direct selling as the first choice career. The purpose of this study was to identify the reasons why people involve in direct selling, whether direct selling promise a better future and to identify whether direct selling can be a first choice career. 100 questionnaires were distributed to the respondents whether they were involved in direct selling or not. The frequency distribution, cross tabulation and chi-square were used in order to analyze the data and to find out the relationship between direct selling as the first choice career with freedom, social interaction, risk and recognition. Thus, the finding from this study showed that all the variables had the significant relationship with direct selling as the first choice career |
| format | Thesis |
| id | my.uitm.ir-32993 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2011 |
| record_format | eprints |
| spelling | my.uitm.ir-329932020-08-03T02:21:41Z https://ir.uitm.edu.my/id/eprint/32993/ Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam Mohd Azam, Nor Aina Kamilah Direct marketing. Multilevel marketing Market segmentation. Target marketing This study was aim mainly to focus on the direct selling as the first choice career. The purpose of this study was to identify the reasons why people involve in direct selling, whether direct selling promise a better future and to identify whether direct selling can be a first choice career. 100 questionnaires were distributed to the respondents whether they were involved in direct selling or not. The frequency distribution, cross tabulation and chi-square were used in order to analyze the data and to find out the relationship between direct selling as the first choice career with freedom, social interaction, risk and recognition. Thus, the finding from this study showed that all the variables had the significant relationship with direct selling as the first choice career 2011-04 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/32993/1/32993.pdf Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan. |
| spellingShingle | Direct marketing. Multilevel marketing Market segmentation. Target marketing Mohd Azam, Nor Aina Kamilah Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title | Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title_full | Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title_fullStr | Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title_full_unstemmed | Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title_short | Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam |
| title_sort | direct selling as the first choice career / nor aina kamilah mohd azam |
| topic | Direct marketing. Multilevel marketing Market segmentation. Target marketing |
| url | https://ir.uitm.edu.my/id/eprint/32993/1/32993.pdf https://ir.uitm.edu.my/id/eprint/32993/ |
| url_provider | http://ir.uitm.edu.my/ |