Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.]
In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers'...
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| Format: | Article |
| Language: | en |
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Universiti Teknologi MARA Selangor
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32249/1/AJ_PHUAH%20KIT%20TENG%20JEEIR%20B%2018.pdf https://ir.uitm.edu.my/id/eprint/32249/ https://journal.uitm.edu.my/ojs/index.php/JEEIR/ |
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| _version_ | 1833064201525919744 |
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| author | Phuah, Kit Teng Mun, Waei Ow Sandhu, Sukjeet Kaur Kassim, Umi Kalsom |
| author_facet | Phuah, Kit Teng Mun, Waei Ow Sandhu, Sukjeet Kaur Kassim, Umi Kalsom |
| author_sort | Phuah, Kit Teng |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude that the consumer attitude is moderator in the relationship between subjective norms and their intention to purchase environmental friendly food products. However, attitude is not a moderator variable in the relationship between perceived behaviour control and consumer intention to purchase environmental friendly food products. |
| format | Article |
| id | my.uitm.ir-32249 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA Selangor |
| record_format | eprints |
| spelling | my.uitm.ir-322492020-07-15T03:36:00Z https://ir.uitm.edu.my/id/eprint/32249/ Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] jeeir Phuah, Kit Teng Mun, Waei Ow Sandhu, Sukjeet Kaur Kassim, Umi Kalsom HF Commerce Purchasing. Selling. Sales personnel. Sales executives In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude that the consumer attitude is moderator in the relationship between subjective norms and their intention to purchase environmental friendly food products. However, attitude is not a moderator variable in the relationship between perceived behaviour control and consumer intention to purchase environmental friendly food products. Universiti Teknologi MARA Selangor 2018-01 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/32249/1/AJ_PHUAH%20KIT%20TENG%20JEEIR%20B%2018.pdf Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.]. (2018) Journal of Emerging Economies and Islamic Research (JEEIR) <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_and_Islamic_Research_=28JEEIR=29/>, 6 (1). pp. 1-9. ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR/ |
| spellingShingle | HF Commerce Purchasing. Selling. Sales personnel. Sales executives Phuah, Kit Teng Mun, Waei Ow Sandhu, Sukjeet Kaur Kassim, Umi Kalsom Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title | Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title_full | Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title_fullStr | Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title_full_unstemmed | Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title_short | Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.] |
| title_sort | green attitude and purchase intention towards environmental friendly product / phuah kit teng … [et al.] |
| topic | HF Commerce Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/32249/1/AJ_PHUAH%20KIT%20TENG%20JEEIR%20B%2018.pdf https://ir.uitm.edu.my/id/eprint/32249/ https://journal.uitm.edu.my/ojs/index.php/JEEIR/ |
| url_provider | http://ir.uitm.edu.my/ |