Viewpoint by Guest Writers : Halal issues in processed food: Misuse of the Halal logo / Faridah Hj. Hassan and Azlina Hanif.

Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Shah Alam. She is a prolific writer and researcher in the areas of Halal food marketing and branding, Islamic tourism and strategic management. He...

Full description

Bibliographic Details

Main Authors:	Hassan (Haji), Faridah, Hanif, Azlina
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA Selangor 2017
Subjects:	Food industry and trade. Halal food industry. Certification Malaysia
Online Access:	https://ir.uitm.edu.my/id/eprint/32226/1/AJ_FARIDAH%20HJ%20HASSAN%20JEEIR%20B%2017.pdf https://ir.uitm.edu.my/id/eprint/32226/ https://journal.uitm.edu.my/ojs/index.php/JEEIR/
Tags:	Add Tag No Tags, Be the first to tag this record!