The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali
The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated....
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| Main Authors: | , |
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| Format: | Student Project |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf https://ir.uitm.edu.my/id/eprint/30448/ |
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| _version_ | 1833063669988065280 |
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| author | Md Jalil, Nurul Izati Mohd Ali, Siti Nur Hidayah |
| author_facet | Md Jalil, Nurul Izati Mohd Ali, Siti Nur Hidayah |
| author_sort | Md Jalil, Nurul Izati |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Aman Palestin Berhad. Then the results were analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Aman Palestin Berhad to identify the new strategy that can be used to increase their promotions strategy. |
| format | Student Project |
| id | my.uitm.ir-30448 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2014 |
| record_format | eprints |
| spelling | my.uitm.ir-304482020-05-18T03:54:41Z https://ir.uitm.edu.my/id/eprint/30448/ The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali Md Jalil, Nurul Izati Mohd Ali, Siti Nur Hidayah Public relations. Industrial publicity Marketing Direct marketing. Multilevel marketing The purpose of this study was to investigate the relationship of the selected independent variables; advertising, direct marketing, and public relation with dependent variable which is the effectiveness of promotional tools. In order to provide a guide in the study, three hypotheses were formulated. Data were collected from 100 respondents using the questionnaire. This study was conducted at Aman Palestin Berhad. Then the results were analyses by using SPSS to find the significant relationship with the dependent variables. Through this study, it will help Aman Palestin Berhad to identify the new strategy that can be used to increase their promotions strategy. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali. (2014) [Student Project] <http://terminalib.uitm.edu.my/30448.pdf> (Unpublished) |
| spellingShingle | Public relations. Industrial publicity Marketing Direct marketing. Multilevel marketing Md Jalil, Nurul Izati Mohd Ali, Siti Nur Hidayah The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title | The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title_full | The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title_fullStr | The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title_full_unstemmed | The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title_short | The effectiveness of the promotional tools done by Aman Palestin Berhad / Nurul Izati Md Jalil and Siti Nur Hidayah Mohd Ali |
| title_sort | effectiveness of the promotional tools done by aman palestin berhad / nurul izati md jalil and siti nur hidayah mohd ali |
| topic | Public relations. Industrial publicity Marketing Direct marketing. Multilevel marketing |
| url | https://ir.uitm.edu.my/id/eprint/30448/1/30448.pdf https://ir.uitm.edu.my/id/eprint/30448/ |
| url_provider | http://ir.uitm.edu.my/ |