The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar.
The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner ha...
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| Format: | Article |
| Language: | en |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30209/1/30209.pdf https://ir.uitm.edu.my/id/eprint/30209/ https://forumkomunikasi.uitm.edu.my |
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| _version_ | 1833063596729303040 |
|---|---|
| author | Mokhtar, Aida |
| author_facet | Mokhtar, Aida |
| author_sort | Mokhtar, Aida |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner has the role of forming advertising objectives that would succeed in achieving advertising effects on earth and in attaining eternal goodness in the Hereafter in line with Islamic ethics. The article applies four themes of a framework generated from Al-Ghazali’s Al-Ihya’ to Muslim Islamic advertising practitioners. The themes centre on the practitioners’ need for understanding the ideals of a believer while conducting business activities by embracing the key concepts of vicegerency, Tawhid, Ihsan, Islam, Iman and wasatiyyah in repelling moral myopia that underscores the practitioners’ difficulty in identifying ethical issues. The Muslim practitioner who recognises and embraces the Islamic purpose of life would use Islam as a holistic guide in life including when making decisions for advertising production. |
| format | Article |
| id | my.uitm.ir-30209 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2019 |
| publisher | Faculty of Communication and Media Studies, Universiti Teknologi MARA |
| record_format | eprints |
| spelling | my.uitm.ir-302092020-05-05T06:40:48Z https://ir.uitm.edu.my/id/eprint/30209/ The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. fk Mokhtar, Aida Advertising Content analysis (Communication) The imbuement of Islamic ethics by advertising practitioners is central to the sculpturing of Islamic advertising messages. Ethical advertising encompasses several dimensions and of major focus here is ethics in relation to the advertising practitioner. The Muslim Islamic advertising practitioner has the role of forming advertising objectives that would succeed in achieving advertising effects on earth and in attaining eternal goodness in the Hereafter in line with Islamic ethics. The article applies four themes of a framework generated from Al-Ghazali’s Al-Ihya’ to Muslim Islamic advertising practitioners. The themes centre on the practitioners’ need for understanding the ideals of a believer while conducting business activities by embracing the key concepts of vicegerency, Tawhid, Ihsan, Islam, Iman and wasatiyyah in repelling moral myopia that underscores the practitioners’ difficulty in identifying ethical issues. The Muslim practitioner who recognises and embraces the Islamic purpose of life would use Islam as a holistic guide in life including when making decisions for advertising production. Faculty of Communication and Media Studies, Universiti Teknologi MARA 2019 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30209/1/30209.pdf The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. (2019) Forum Komunikasi (FK) <https://ir.uitm.edu.my/view/publication/Forum_Komunikasi_=28FK=29/>, 14 (1). pp. 1-22. ISSN 0128-2379 https://forumkomunikasi.uitm.edu.my |
| spellingShingle | Advertising Content analysis (Communication) Mokhtar, Aida The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title | The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title_full | The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title_fullStr | The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title_full_unstemmed | The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title_short | The advertising practitioner and the imbuement of Al-Ghazali’s Islamic ethics framework / Aida Mokhtar. |
| title_sort | advertising practitioner and the imbuement of al-ghazali’s islamic ethics framework / aida mokhtar. |
| topic | Advertising Content analysis (Communication) |
| url | https://ir.uitm.edu.my/id/eprint/30209/1/30209.pdf https://ir.uitm.edu.my/id/eprint/30209/ https://forumkomunikasi.uitm.edu.my |
| url_provider | http://ir.uitm.edu.my/ |