Towards delighting your customer / Hamidah Kassim
Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value...
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| Format: | Article |
| Language: | en |
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Perpustakaan Tun Abdul Razak, UiTM
2004
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| Online Access: | https://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf https://ir.uitm.edu.my/id/eprint/3/ |
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| _version_ | 1833057842511216640 |
|---|---|
| author | Kassim, Hamidah |
| author_facet | Kassim, Hamidah |
| author_sort | Kassim, Hamidah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value. |
| format | Article |
| id | my.uitm.ir-3 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2004 |
| publisher | Perpustakaan Tun Abdul Razak, UiTM |
| record_format | eprints |
| spelling | my.uitm.ir-32018-06-04T07:25:44Z https://ir.uitm.edu.my/id/eprint/3/ Towards delighting your customer / Hamidah Kassim Kassim, Hamidah Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Giving your customers more than they expected means delighting them. Delight is far more than satisfying. You must plan on producing and delivering high quality products and services. Remember that you are not just selling your customers products/ services, you are selling them satisfaction or value. Perpustakaan Tun Abdul Razak, UiTM 2004 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf Towards delighting your customer / Hamidah Kassim. (2004) Info PinTAR <https://ir.uitm.edu.my/view/publication/Info_PinTAR/> (2). pp. 1-10. ISSN 1675-9907 |
| spellingShingle | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations Kassim, Hamidah Towards delighting your customer / Hamidah Kassim |
| title | Towards delighting your customer / Hamidah Kassim |
| title_full | Towards delighting your customer / Hamidah Kassim |
| title_fullStr | Towards delighting your customer / Hamidah Kassim |
| title_full_unstemmed | Towards delighting your customer / Hamidah Kassim |
| title_short | Towards delighting your customer / Hamidah Kassim |
| title_sort | towards delighting your customer / hamidah kassim |
| topic | Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/3/1/AJ_HAMIDAH%20KASSIM%2004%201.pdf https://ir.uitm.edu.my/id/eprint/3/ |
| url_provider | http://ir.uitm.edu.my/ |