The development of value perception toward cultural tourism destination: a Northeast Thailand case study / Ann Suwaree Ashton, Suchawadee Limisariyapong and Rasmee Islam

This study aims to measure value perception toward cultural tourism destination. This study employs a quantitative approach and uses a survey questionnaire form for the data collecting process. A total of 212 samples were collected and multiple regression techniques were used to analyze data. The fi...

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Bibliographic Details

Main Authors:	Ashton, Ann Suwaree, Limisariyapong, Suchawadee, Islam, Rasmee
Format:	Article
Language:	en
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2020
Subjects:	Travel and state. Tourism Research Quantitative research
Online Access:	https://ir.uitm.edu.my/id/eprint/29358/1/29358.pdf https://ir.uitm.edu.my/id/eprint/29358/ https://ejssh.uitm.edu.my/
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