Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]
This study on communicative effects of health visual messages on cigarettes packaging towards smokers is aimed at identifying the functions of visual communication of health message towards smokers on the danger of smoking. The new and aggressive strategy of displaying chronic diseases images on cig...
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| Format: | Article |
| Language: | en |
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Faculty of Communication & Media Studies
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/29232/1/29232.pdf https://ir.uitm.edu.my/id/eprint/29232/ http://www.ejoms.com |
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| _version_ | 1833063311450570752 |
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| author | Mohamad Kamal, Rusydi Abdullah, Muhammad Hakimi Tew Ridzuan, Abdul Rauf Jafri, Fakrulnizam Jaapar, Iqbal |
| author_facet | Mohamad Kamal, Rusydi Abdullah, Muhammad Hakimi Tew Ridzuan, Abdul Rauf Jafri, Fakrulnizam Jaapar, Iqbal |
| author_sort | Mohamad Kamal, Rusydi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study on communicative effects of health visual messages on cigarettes packaging towards smokers is aimed at identifying the functions of visual communication of health message towards smokers on the danger of smoking. The new and aggressive strategy of displaying chronic diseases images on cigarettes packaging is chosen as the fundamental of this study as the researcher’s intent to discover the effectiveness of the messages through visual communication in the form of health message. A qualitative approach with focused group interviews consisted of 10 informants from different demographic factors were done. Finding analysis is matched with the paradigm framework of active message processing written by Pfau and Parrot (1993) in the book entitled Persuasive Communication Campaigns which stated the stages of message processing by public and it is a useful model in research on the effectiveness of health messages. This study found that the messages have affected the informants’ emotions in terms of creating fear but it does not work on giving permanent awareness thus they choose to reject the messages delivered on cigarettes packaging. As a conclusion, the displaying of visual messages has given a shortterm effect but eventually it becomes a norm and not getting bothered by the message receivers. However, there are also consequences of directly displaying the visual messages to the receivers since it is an act of informing that affects emotions. |
| format | Article |
| id | my.uitm.ir-29232 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2018 |
| publisher | Faculty of Communication & Media Studies |
| record_format | eprints |
| spelling | my.uitm.ir-292322020-04-02T05:49:22Z https://ir.uitm.edu.my/id/eprint/29232/ Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] ejoms Mohamad Kamal, Rusydi Abdullah, Muhammad Hakimi Tew Ridzuan, Abdul Rauf Jafri, Fakrulnizam Jaapar, Iqbal Communication in management. Communication in organizations. Communication of information Advertising campaigns This study on communicative effects of health visual messages on cigarettes packaging towards smokers is aimed at identifying the functions of visual communication of health message towards smokers on the danger of smoking. The new and aggressive strategy of displaying chronic diseases images on cigarettes packaging is chosen as the fundamental of this study as the researcher’s intent to discover the effectiveness of the messages through visual communication in the form of health message. A qualitative approach with focused group interviews consisted of 10 informants from different demographic factors were done. Finding analysis is matched with the paradigm framework of active message processing written by Pfau and Parrot (1993) in the book entitled Persuasive Communication Campaigns which stated the stages of message processing by public and it is a useful model in research on the effectiveness of health messages. This study found that the messages have affected the informants’ emotions in terms of creating fear but it does not work on giving permanent awareness thus they choose to reject the messages delivered on cigarettes packaging. As a conclusion, the displaying of visual messages has given a shortterm effect but eventually it becomes a norm and not getting bothered by the message receivers. However, there are also consequences of directly displaying the visual messages to the receivers since it is an act of informing that affects emotions. Faculty of Communication & Media Studies 2018-07 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/29232/1/29232.pdf Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al]. (2018) e-Journal of Media and Society (e-JOMS) <https://ir.uitm.edu.my/view/publication/e-Journal_of_Media_and_Society_=28e-JOMS=29/>, 1 (2). pp. 13-23. ISSN 2682-9193 http://www.ejoms.com |
| spellingShingle | Communication in management. Communication in organizations. Communication of information Advertising campaigns Mohamad Kamal, Rusydi Abdullah, Muhammad Hakimi Tew Ridzuan, Abdul Rauf Jafri, Fakrulnizam Jaapar, Iqbal Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title | Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title_full | Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title_fullStr | Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title_full_unstemmed | Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title_short | Communicative effects of health visual messages on cigarettes packaging towards smokers / Rusydi Mohamad Kamal...[et.al] |
| title_sort | communicative effects of health visual messages on cigarettes packaging towards smokers / rusydi mohamad kamal...[et.al] |
| topic | Communication in management. Communication in organizations. Communication of information Advertising campaigns |
| url | https://ir.uitm.edu.my/id/eprint/29232/1/29232.pdf https://ir.uitm.edu.my/id/eprint/29232/ http://www.ejoms.com |
| url_provider | http://ir.uitm.edu.my/ |