Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman
This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distri...
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| Format: | Student Project |
| Language: | en |
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Faculty of Business and Management
2020
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/28514/1/PPb_MUHAMMAD%20MUHAIMIN%20SHAKIR%20AZMAN%20BM%20M%2020_5.pdf https://ir.uitm.edu.my/id/eprint/28514/ |
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| _version_ | 1833063164326969344 |
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| author | Azman, Muhammad Muhaimin Shakir |
| author_facet | Azman, Muhammad Muhaimin Shakir |
| author_sort | Azman, Muhammad Muhaimin Shakir |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distributed via snowball sampling technique and a sample of 100 respondents were participated in the month of November 2019. The data analyzed using multiple regression analysis found that web informativeness is the most significant factor affecting website satisfaction. |
| format | Student Project |
| id | my.uitm.ir-28514 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2020 |
| publisher | Faculty of Business and Management |
| record_format | eprints |
| spelling | my.uitm.ir-285142020-02-27T03:27:56Z https://ir.uitm.edu.my/id/eprint/28514/ Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman Azman, Muhammad Muhaimin Shakir Social aspects. Social marketing Telemarketing. Internet marketing Web-based user interfaces. User interfaces (Computer systems) This paper aims to decode the effects of online shopping values on website satisfaction. Independent variable includes hedonic, utilitarian shopping value, website informativeness, entertainment, effectiveness of information content while web satisfaction as opposite site. The survey form was distributed via snowball sampling technique and a sample of 100 respondents were participated in the month of November 2019. The data analyzed using multiple regression analysis found that web informativeness is the most significant factor affecting website satisfaction. Faculty of Business and Management 2020 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/28514/1/PPb_MUHAMMAD%20MUHAIMIN%20SHAKIR%20AZMAN%20BM%20M%2020_5.pdf Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman. (2020) [Student Project] <http://terminalib.uitm.edu.my/28514.pdf> (Unpublished) |
| spellingShingle | Social aspects. Social marketing Telemarketing. Internet marketing Web-based user interfaces. User interfaces (Computer systems) Azman, Muhammad Muhaimin Shakir Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title | Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title_full | Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title_fullStr | Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title_full_unstemmed | Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title_short | Effects of online shopping values on website satisfaction among millennials in Klang Valley / Muhammad Muhaimin Shakir Azman |
| title_sort | effects of online shopping values on website satisfaction among millennials in klang valley / muhammad muhaimin shakir azman |
| topic | Social aspects. Social marketing Telemarketing. Internet marketing Web-based user interfaces. User interfaces (Computer systems) |
| url | https://ir.uitm.edu.my/id/eprint/28514/1/PPb_MUHAMMAD%20MUHAIMIN%20SHAKIR%20AZMAN%20BM%20M%2020_5.pdf https://ir.uitm.edu.my/id/eprint/28514/ |
| url_provider | http://ir.uitm.edu.my/ |