Factors influence brand equity of Qu Puteh / Nursyahirah Abu Bakar Azmi

The purpose of this study is, to identify the factors influence brand equity of Qu Puteh among Intekma staff. The research is based on a sample of 36 respondents who is the staff of Intekma Resort. The results show that endorser credibility and self – brand connection influence brand equity of Qu Pu...

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Bibliographic Details

Main Author:	Abu Bakar Azmi, Nursyahirah
Format:	Student Project
Language:	en
Published:	Faculty of Business and Management 2016
Subjects:	Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/27026/1/PPb_NURSYAHIRAH%20ABU%20BAKAR%20AZMI%20BM%20M%2016_5.pdf https://ir.uitm.edu.my/id/eprint/27026/
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