A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim
Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an...
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| Format: | Student Project |
| Language: | en |
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1993
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| Online Access: | https://ir.uitm.edu.my/id/eprint/2541/1/2541.pdf https://ir.uitm.edu.my/id/eprint/2541/ |
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| _version_ | 1833058202740064256 |
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| author | Abu Kassim, Ahmad Fauzi |
| author_facet | Abu Kassim, Ahmad Fauzi |
| author_sort | Abu Kassim, Ahmad Fauzi |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an analysis on the research carried out and come up with possible solution to overcome the problem by only concentrating on its 4 elements of marketing mix. (Service, price, place and promotion). |
| format | Student Project |
| id | my.uitm.ir-2541 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 1993 |
| record_format | eprints |
| spelling | my.uitm.ir-25412023-10-17T08:27:03Z https://ir.uitm.edu.my/id/eprint/2541/ A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim Abu Kassim, Ahmad Fauzi Marketing Market segmentation. Target marketing Management Department stores Performance standards Performance technology Cargosave (M) Sdn.Bhd. is one of the freight forwarding company which have corporatised two years ago. As a new company entered in this competitive industry, Cargosave face a problems in terms of their marketing. Thus, the objective of this thesis is to study the current marketing situation, made an analysis on the research carried out and come up with possible solution to overcome the problem by only concentrating on its 4 elements of marketing mix. (Service, price, place and promotion). 1993-05 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/2541/1/2541.pdf A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim. (1993) [Student Project] (Unpublished) |
| spellingShingle | Marketing Market segmentation. Target marketing Management Department stores Performance standards Performance technology Abu Kassim, Ahmad Fauzi A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title | A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title_full | A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title_fullStr | A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title_full_unstemmed | A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title_short | A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim |
| title_sort | study on the integration of marketing mix to improve performance (with special reference to cargosave (m) sdn. bhd.) / ahmad fauzi abu kassim |
| topic | Marketing Market segmentation. Target marketing Management Department stores Performance standards Performance technology |
| url | https://ir.uitm.edu.my/id/eprint/2541/1/2541.pdf https://ir.uitm.edu.my/id/eprint/2541/ |
| url_provider | http://ir.uitm.edu.my/ |