Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid
This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple...
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| Format: | Student Project |
| Language: | en |
| Published: |
Faculty of Business and Management
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf https://ir.uitm.edu.my/id/eprint/24747/ |
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| _version_ | 1833062041917587456 |
|---|---|
| author | Shahid, Anis Syuhada |
| author_facet | Shahid, Anis Syuhada |
| author_sort | Shahid, Anis Syuhada |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple regression analysis to explain the relationship on how financial literacy, savings and price toward subscription of life insurance. The most factors influence the demand of life insurance purchasing decision is financial literacy and following by savings and price. Overall , there is significant relationship between dependant variable and independent variables. Based on this study, it is good to understanding on the demand for life insurance in the rural area in Malaysia. |
| format | Student Project |
| id | my.uitm.ir-24747 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2015 |
| publisher | Faculty of Business and Management |
| record_format | eprints |
| spelling | my.uitm.ir-247472019-07-19T03:45:18Z https://ir.uitm.edu.my/id/eprint/24747/ Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid Shahid, Anis Syuhada Insurance Life insurance Communities This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple regression analysis to explain the relationship on how financial literacy, savings and price toward subscription of life insurance. The most factors influence the demand of life insurance purchasing decision is financial literacy and following by savings and price. Overall , there is significant relationship between dependant variable and independent variables. Based on this study, it is good to understanding on the demand for life insurance in the rural area in Malaysia. Faculty of Business and Management 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid. (2015) [Student Project] <http://terminalib.uitm.edu.my/24747.pdf> (Unpublished) |
| spellingShingle | Insurance Life insurance Communities Shahid, Anis Syuhada Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title | Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title_full | Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title_fullStr | Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title_full_unstemmed | Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title_short | Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid |
| title_sort | factors affecting customer’s demand towards life insurance: a case study on rural communities in sg lembing / anis syuhada shahid |
| topic | Insurance Life insurance Communities |
| url | https://ir.uitm.edu.my/id/eprint/24747/1/PPb_ANIS%20SYUHADA%20SHAHID%20M%20BM%2015_5.pdf https://ir.uitm.edu.my/id/eprint/24747/ |
| url_provider | http://ir.uitm.edu.my/ |