Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan
Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. H...
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| Main Authors: | , , |
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| Format: | Student Project |
| Language: | en |
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Faculty of Hotel and Tourism Management
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf https://ir.uitm.edu.my/id/eprint/23657/ |
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| _version_ | 1833061742937112576 |
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| author | Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan |
| author_facet | Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan |
| author_sort | Ismail, Muhammad Mubarak |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. Here, we examine customer satisfaction from data collection on Panorama Melaka Bus. The study focuses on identifying significant factor that influencing customer evaluation and satisfaction with the overall experiences by using that service. The key findings reveal that customer evaluate the services primarily on overall experience based on the tangible facilities that Panorama Melaka Bus provide. Core conditions of the buses must meet are responsiveness and the assurance of the services. Other features vary in importance. |
| format | Student Project |
| id | my.uitm.ir-23657 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2013 |
| publisher | Faculty of Hotel and Tourism Management |
| record_format | eprints |
| spelling | my.uitm.ir-236572019-04-07T04:16:20Z https://ir.uitm.edu.my/id/eprint/23657/ Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan Travel and state. Tourism Automobile industry and trade Consumer satisfaction Melaka’s bus system is set for improvements where in early 2012 the state government of Melaka assumed management of the city’s stage buses through its subsidiaries. By monitoring customer satisfaction is critical to help ensure a satisfying overall experience, customer value and repeat customers. Here, we examine customer satisfaction from data collection on Panorama Melaka Bus. The study focuses on identifying significant factor that influencing customer evaluation and satisfaction with the overall experiences by using that service. The key findings reveal that customer evaluate the services primarily on overall experience based on the tangible facilities that Panorama Melaka Bus provide. Core conditions of the buses must meet are responsiveness and the assurance of the services. Other features vary in importance. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan. (2013) [Student Project] <http://terminalib.uitm.edu.my/23657.pdf> (Unpublished) |
| spellingShingle | Travel and state. Tourism Automobile industry and trade Consumer satisfaction Ismail, Muhammad Mubarak Mohd Noor, Nur Sarafaten Amanina Athira Razlan, Razlan Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title | Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title_full | Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title_fullStr | Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title_full_unstemmed | Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title_short | Attributes of panorama Melaka bus towards customer satisfaction / Muhammad Mubarak Ismail, Nur Sarafaten Mohd Noor and Amanina Athira Razlan |
| title_sort | attributes of panorama melaka bus towards customer satisfaction / muhammad mubarak ismail, nur sarafaten mohd noor and amanina athira razlan |
| topic | Travel and state. Tourism Automobile industry and trade Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/23657/1/PPb_MUHAMMAD%20MUBARAK%20ISMAIL%20M%20HM%2013_5.pdf https://ir.uitm.edu.my/id/eprint/23657/ |
| url_provider | http://ir.uitm.edu.my/ |