Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is pa...

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Bibliographic Details

Main Author:	Ismail, Nurul Syafiqah
Format:	Student Project
Language:	en
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/23586/1/PPb_NURUL%20SYAFIQAH%20ISMAIL%20M%20BM%2019_5.pdf https://ir.uitm.edu.my/id/eprint/23586/
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