Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman

Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman

The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research,...

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Bibliographic Details
Main Author: Rosman, Siti Najihah
Format: Student Project
Language:en
Published: Faculty of Business and Management 2018
Subjects:
Marketing
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/21772/1/PPb_SITI%20NAJIHAH%20ROSMAN%20M%20BM%2018_5.pdf
https://ir.uitm.edu.my/id/eprint/21772/
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Summary:The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research, research questions, hypothesis, and significance of the study.

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