Factors affecting consumers’ purchase intention towards organic skincare products

This study is conducted to inspect the relationship between consumers’ purchase intention towards organic skincare products with attitude towards green brand, green brand positioning, green brand knowledge and subjective norms among consumers in Shah Alam, Selangor. The instrument used is questionna...

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Bibliographic Details

Main Author:	Ibrahim, Asiah
Format:	Student Project
Language:	en
Published:	Faculty of Business and Management 2018
Subjects:	Environmental aspects. Green marketing Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/21519/1/PPb_ASIAH%20IBRAHIM%20M%20BM%2018_5.pdf https://ir.uitm.edu.my/id/eprint/21519/
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