A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad
This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice q...
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| Format: | Student Project |
| Language: | en |
| Published: |
Faculty of Business and Management
2006
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf https://ir.uitm.edu.my/id/eprint/21084/ |
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| _version_ | 1833061018379485184 |
|---|---|
| author | Yoep Ahmad, Noreen |
| author_facet | Yoep Ahmad, Noreen |
| author_sort | Yoep Ahmad, Noreen |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined.
The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses. |
| format | Student Project |
| id | my.uitm.ir-21084 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2006 |
| publisher | Faculty of Business and Management |
| record_format | eprints |
| spelling | my.uitm.ir-210842018-09-19T06:38:27Z https://ir.uitm.edu.my/id/eprint/21084/ A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad Yoep Ahmad, Noreen Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives This study examines the factors of marketing mix that influence the purchases of houses among bumiputera buyers of services offered. Specifically, the study examines the association between product (house), price, place and promotional activities with the sales volume of houses. delivering dervice quality is an essential strategy for success today. Furthermore, promotional activities are the determining key that could seal buyer's decision making. A structure questionnaire was developed and administered to a total of 50 respondents. Two types of data analysis, descriptive analysis and cross-tabulation were used for this research. The result provides support for three out of four objectives that were examined. The analysis reveals that the motivation or commitment of buyers is positively related to the purchases of houses. The findings also suggest that the two factors appear to be the most influential organizational responses that can affect sales volume of houses. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] <http://terminalib.uitm.edu.my/21084.pdf> (Unpublished) |
| spellingShingle | Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Yoep Ahmad, Noreen A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title | A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title_full | A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title_fullStr | A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title_full_unstemmed | A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title_short | A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad |
| title_sort | study on factors influencing purchases of houses among bumiputera buyers / noreen yoep ahmad |
| topic | Malaysia Market segmentation. Target marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/21084/1/PPb_NOREEN%20YOEP%20AHMAD%20M%20BM%2006_5.pdf https://ir.uitm.edu.my/id/eprint/21084/ |
| url_provider | http://ir.uitm.edu.my/ |