Exploring Baba and Nyonya culture via multiple image lenses : food travellers’ perspective / Jason M. S. Lam...[et al.]

This study applies a multidimensional approach in the context of Baba and Nyonya cuisine. A total of 209 international food tourists were surveyed in Malacca, Malaysia. The results derived from structural equation modelling empirically confirmed that the cognitive image dimensions of safety, uniquen...

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Bibliographic Details

Main Authors:	M. S. Lam, Jason, Lee, Sean, Ling, Goh Mei, Melatu Samsi, Siti Zakiah
Format:	Article
Language:	en
Published:	Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam Campus 2017
Subjects:	Travel and the state. Tourism Ethnic groups Food industry and trade. Halal food industry. Certification
Online Access:	https://ir.uitm.edu.my/id/eprint/19453/7/AJ_JASON%20M.%20S.%20LAM%20JTHCA%20B%2017.pdf https://ir.uitm.edu.my/id/eprint/19453/ https://www.jthca.org/
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