The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad
This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka...
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| Format: | Student Project |
| Language: | en |
| Published: |
Faculty of Business and Management
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19344/2/19344.pdf https://ir.uitm.edu.my/id/eprint/19344/ |
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| _version_ | 1833060554142384128 |
|---|---|
| author | Ahamad, Nur Syahidah |
| author_facet | Ahamad, Nur Syahidah |
| author_sort | Ahamad, Nur Syahidah |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka where 50 questionnaires have been distributed. The questionnaires were distributed during the operational hours of zoo. According to the research, the researcher found that the most acceptable promotional tool by visitors is television. Furthermore, in order to attract and encourage more visitors, Zoo Melaka should make aggressive promotion and offer more benefit for their member's dub. Other than that, all staffs should have enough and deep knowledge regarding Zoo Melaka and also should make aggressive publicity for Zoo Melaka. Through the findings of the research, it can be concluded that all of the four components of promotional strategy implemented by Zoo Melaka is effective. |
| format | Student Project |
| id | my.uitm.ir-19344 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2008 |
| publisher | Faculty of Business and Management |
| record_format | eprints |
| spelling | my.uitm.ir-193442023-07-31T01:28:49Z https://ir.uitm.edu.my/id/eprint/19344/ The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad Ahamad, Nur Syahidah Marketing This research explores the effectiveness of promotional strategy implemented by Zoo Melaka. The dependent variable for this research is promotional strategy and the independent variables consist of advertising, sales promotion, personal selling and publicity. The research is conducted at Zoo Melaka where 50 questionnaires have been distributed. The questionnaires were distributed during the operational hours of zoo. According to the research, the researcher found that the most acceptable promotional tool by visitors is television. Furthermore, in order to attract and encourage more visitors, Zoo Melaka should make aggressive promotion and offer more benefit for their member's dub. Other than that, all staffs should have enough and deep knowledge regarding Zoo Melaka and also should make aggressive publicity for Zoo Melaka. Through the findings of the research, it can be concluded that all of the four components of promotional strategy implemented by Zoo Melaka is effective. Faculty of Business and Management 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19344/2/19344.pdf The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad. (2008) [Student Project] <http://terminalib.uitm.edu.my/19344.pdf> (Unpublished) |
| spellingShingle | Marketing Ahamad, Nur Syahidah The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title | The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title_full | The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title_fullStr | The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title_full_unstemmed | The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title_short | The effectiveness of promotional strategy implemented by Zoo Melaka / Nur Syahidah Ahamad |
| title_sort | effectiveness of promotional strategy implemented by zoo melaka / nur syahidah ahamad |
| topic | Marketing |
| url | https://ir.uitm.edu.my/id/eprint/19344/2/19344.pdf https://ir.uitm.edu.my/id/eprint/19344/ |
| url_provider | http://ir.uitm.edu.my/ |