Understanding and utilising social media analytics tools

Social media has become an integral part of communication, marketing, and education. With millions of users engaging daily, understand how content performs is crucial for businesses, educators, and influencers. Social media analytics tools help in measuring performance, understanding audience behavi...

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Bibliographic Details

Main Authors:	Kamarulzaman, Rabiatul Adawiyah, Lehat, Mohd Lezam, Kamarudin, Nurfaizah, Baharin, Siti Hajar
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Johor 2025
Subjects:	Industrial promotion Malaysia Computer engineering. Computer hardware
Online Access:	https://ir.uitm.edu.my/id/eprint/133332/1/133332.pdf https://ir.uitm.edu.my/id/eprint/133332/
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