Digital marketing strategy and consumer engagement towards purchase intentions of MSMEs Yogyakarta fashion goods

In order to survive in this uncertain global situation or Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) era, Micro Small Medium Entrepreneur (MSMEs) in Yogyakarta must increase their digital sales efforts to access a wider consumer base. The Covid-19 pandemic since 2020 has exemplified t...

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Bibliographic Details

Main Authors:	Putri, Farahiyah Inarah, Mohd Tajuddin, Rosita, Mohammad Noh, Liza Marziana
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	H Social Sciences (General) Creative ability in technology
Online Access:	https://ir.uitm.edu.my/id/eprint/133082/1/133082.pdf https://ir.uitm.edu.my/id/eprint/133082/ https://sites.google.com/uitm.edu.my/icsr2024/home
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