From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility
The growing importance of sustainable tourism necessitates the integration of Corporate Social Responsibility (CSR) into tourism law framework. However, Malaysia's tourism law focus primarily on economic growth, with CSR practices remaining voluntary and inconsistently adopted. This paper aims...
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| Format: | Book Section |
| Language: | en |
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Universiti Teknologi MARA, Kedah
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/132995/1/132995.pdf https://ir.uitm.edu.my/id/eprint/132995/ https://sites.google.com/uitm.edu.my/icsr2024/home |
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| _version_ | 1862315959324246016 |
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| author | Mohamad Zahari, Nur Azlina Zolkhifly, Farah Wahida |
| author_facet | Mohamad Zahari, Nur Azlina Zolkhifly, Farah Wahida |
| author_sort | Mohamad Zahari, Nur Azlina |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The growing importance of sustainable tourism necessitates the integration of Corporate Social Responsibility (CSR) into tourism law framework. However, Malaysia's tourism law focus primarily on economic growth, with CSR practices remaining voluntary and inconsistently adopted. This paper aims to identify how Malaysia can enhance its tourism law framework by imposing mandatory CSR practices, drawing on a comparative analysis with Costa Rica's successful model. Costa Rica’s Certification for Sustainable Tourism (CST), rigorous environmental regulations, government incentives, and strong community involvement serve as exemplary practices. To achieve these objectives, this paper adopts a comparative analysis method, collecting data from various sources including Costa Rica’s CST framework, Malaysian tourism law, and international CSR guidelines. The paper’s key findings reveal that Costa Rica’s CST program effectively promotes sustainable practices among tourism businesses, minimizes environmental harm through stringent regulations, encourages CSR adoption via government incentives, and ensures community involvement in the tourism sector. Based on these findings, the paper proposes that Malaysia develop a national certification program for sustainable tourism, enhance environmental regulations, provide government incentives, and promote community-based tourism. Implementing these recommendations will not only foster sustainable tourism development in Malaysia but also ensure long-term environmental protection and community benefits, positioning the country as a regional leader in sustainable tourism. |
| format | Book Section |
| id | my.uitm.ir-132995 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2024 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-1329952026-03-31T04:42:35Z https://ir.uitm.edu.my/id/eprint/132995/ From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility Mohamad Zahari, Nur Azlina Zolkhifly, Farah Wahida Travel and the state. Tourism H Social Sciences (General) J General legislative and executive papers The growing importance of sustainable tourism necessitates the integration of Corporate Social Responsibility (CSR) into tourism law framework. However, Malaysia's tourism law focus primarily on economic growth, with CSR practices remaining voluntary and inconsistently adopted. This paper aims to identify how Malaysia can enhance its tourism law framework by imposing mandatory CSR practices, drawing on a comparative analysis with Costa Rica's successful model. Costa Rica’s Certification for Sustainable Tourism (CST), rigorous environmental regulations, government incentives, and strong community involvement serve as exemplary practices. To achieve these objectives, this paper adopts a comparative analysis method, collecting data from various sources including Costa Rica’s CST framework, Malaysian tourism law, and international CSR guidelines. The paper’s key findings reveal that Costa Rica’s CST program effectively promotes sustainable practices among tourism businesses, minimizes environmental harm through stringent regulations, encourages CSR adoption via government incentives, and ensures community involvement in the tourism sector. Based on these findings, the paper proposes that Malaysia develop a national certification program for sustainable tourism, enhance environmental regulations, provide government incentives, and promote community-based tourism. Implementing these recommendations will not only foster sustainable tourism development in Malaysia but also ensure long-term environmental protection and community benefits, positioning the country as a regional leader in sustainable tourism. Universiti Teknologi MARA, Kedah 2024 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/132995/1/132995.pdf Mohamad Zahari, Nur Azlina and Zolkhifly, Farah Wahida (2024) From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility. (2024) In: International Symposium on Community Social Responsibility (i-CSR) 2024 “Synergizing For Social Impact: Collaborative Community Strategies. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, p. 83. ISBN 9789672948674 https://sites.google.com/uitm.edu.my/icsr2024/home |
| spellingShingle | Travel and the state. Tourism H Social Sciences (General) J General legislative and executive papers Mohamad Zahari, Nur Azlina Zolkhifly, Farah Wahida From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title | From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title_full | From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title_fullStr | From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title_full_unstemmed | From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title_short | From Costa Rica to Malaysia: revolutionizing tourism with corporate social responsibility |
| title_sort | from costa rica to malaysia: revolutionizing tourism with corporate social responsibility |
| topic | Travel and the state. Tourism H Social Sciences (General) J General legislative and executive papers |
| url | https://ir.uitm.edu.my/id/eprint/132995/1/132995.pdf https://ir.uitm.edu.my/id/eprint/132995/ https://sites.google.com/uitm.edu.my/icsr2024/home |
| url_provider | http://ir.uitm.edu.my/ |