Innovating community engagement: the role of micro-influencers in promoting sustainable behaviors among Malaysian millennials

Social Influencers as environmental leaders utilise social media platforms to enhance community engagement in advocating sustainability. This study explores the underexplored role of microinfluencers in fostering pro-environmental behaviors among Malaysian youths and innovating community engagement...

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Bibliographic Details

Main Authors:	Shafie, Latisha Asmaak, Rosaidi, Nor Alifah, Mohd Radzi, Nor Azira, Ku Akil, Ku Azlina, Razali, Razlina, Lew, Ya Ling
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Social psychology Social structure
Online Access:	https://ir.uitm.edu.my/id/eprint/132715/1/132715.pdf https://ir.uitm.edu.my/id/eprint/132715/ https://sites.google.com/uitm.edu.my/icsr2024/home
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