Employer branding and its influence of employee retention: a literature review

The impact of employer branding on employee retention is essential for organizations aiming to create a strong and sustainable workforce. This literature review aims to examine the role of employer branding on employee retention in the organizations. By synthesizing and analyzing a wide range of stu...

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Bibliographic Details

Main Authors:	Abdul Rahman, Azura, Yazid Esa, Nawal Esa, Ahmad, Nurul Afiqah
Format:	Conference or Workshop Item
Language:	en
Published:	2024
Subjects:	Personnel management. Employment management Goal setting in personnel management
Online Access:	https://ir.uitm.edu.my/id/eprint/132512/1/132512.pdf https://ir.uitm.edu.my/id/eprint/132512/
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