Social commerce’s effects on youth purchase intention: a case study in Mukah Sarawak

This study examines the effects of trust, perceived ease of use, perceived usefulness, and social commerce constructs on consumer purchase intention among Generation Z in Mukah, Sarawak. As internet usage and social media engagement rise, particularly among rural youth, social commerce has emerged a...

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Bibliographic Details

Main Authors:	Ezuddin, Nur Anisah, Shukri, J.M.
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Sabah 2025
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/132159/1/132159.pdf https://ir.uitm.edu.my/id/eprint/132159/ https://borneoakademika.sabah.uitm.edu.my/
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